The Data That's Changing Winery DTC

Free ebook taking a look into the trends, stats, and key insights for winery DTC in 2021.

Download the Databook to receive insight into:

  • Customer trends and DTC performance across ecommerce, clubs, and in the tasting room from 2020 to 2021
  • How leading clubs are driving retention and increasing club revenue
  • Online shopping trends we see for customers from 2021

And much more…

2021 Databook

Download the 2021 Databook


Highlights of what’s inside

Overall DTC Sales

Overall DTC Sales

  • Sales channel performance from 2020 to 2021
  • Average order value by channel
  • Channels where new customers are being acquired
Wine clubs

Wine clubs

  • Club acquisition and churn comparison from 2020 to 2021
  • Driving additional revenue for club memberships
  • How allowing shipment edits impacts club revenue
Tasting Room

Tasting Room

  • Customer capture rate in the tasting room
  • Impact capturing a visitor’s email in the tasting room has for future online sales and club signups
  • Order payment comparison from 2020 to 2021


  • Ecommerce as a percentage of total sales in 2020 vs 2021
  • Checkout conversion on desktop vs mobile
  • Discounting trends for online orders
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