A good tasting room experience should make a customer feel like they want to extend their relationship with your brand beyond that initial visit. You’ve likely already succeeded in creating this kind of experience for your tasting room. But are you truly giving customers the full opportunity to create a meaningful relationship with your winery? What happens after the customer leaves your physical tasting room?
2021 was a great year for many in the wine industry. The ecommerce channel, which saw great growth during 2020, has pulled back to a now much higher baseline. This growth combined with tasting rooms being open again has resulted in a stellar year for direct-to-consumer sales. Through this report, our team examines and illustrates the trends, stats, and key insights we’ve found through analyzing our aggregate data across our 750+ winery client base.
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